Tea and Tea Marca por Shenzhen Huathink Design Co., Ltd

O design Tea and Tea Marca por Shenzhen Huathink Design Co., Ltd é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2023

Tea and Tea Marca

por Shenzhen Huathink Design Co., Ltd

Cliente: Shenzhen Huathink Design CO.,LTD

Vencedor do A' Design Award de Bronze na Categoria Gráfico

11,405

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #146784

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Cores

O Design

Sobre Tea and Tea Marca

Tea and Tea é uma marca de bebidas chinesa cuja estratégia de marketing gira em torno do chá com leite chinês. O logotipo é composto pelas letras Tea and Tea e pelo algarismo arábico 2, que domina a marca e tem um aspecto diferenciado devido à integração de uma folha de chá. Em combinação com um esquema de cores claro e atraente e uma linguagem estilística simples que informa, por exemplo, o design da embalagem e os displays de varejo, a aparência visual da Tea and Tea alcança alto reconhecimento da marca.

O Reconhecimento

Sobre o A' Design Award de Bronze

Tea and Tea Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Tea and Tea Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Tea and Tea Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Etiquetas: Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Tecnologia de Produção: Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Desafio de Design: We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Pesquisa: We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Inspiração: The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Duração do Projeto: The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Fluxo de Operação: In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Membros da Equipa: Shenzhen Huathink Liu Yongqing Brand Design
Créditos de Imagem: Image: Shenzhen Huathink Liu Yongqing Brand Design