ReForm Plastic Design de Identidade de Marca by Giang Nguyen

ReForm Plastic Design de Identidade de Marca by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2024

ReForm Plastic Design de Identidade de Marca

by Giang Nguyen

Client: ReForm Plastic

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Design de Identidade de Marca

A ReForm Plastic é uma empresa socialmente consciente com sede no Vietnã, comprometida em abordar a questão dos resíduos plásticos, melhorar o bem-estar dos catadores informais e promover uma economia circular por meio da produção de móveis e placas feitas de resíduos plásticos reciclados. A textura superficial distintiva das placas ReForm Plastic está intrincadamente entrelaçada na identidade da marca. À medida que a empresa continua a fabricar novas placas, sua biblioteca de ativos da marca cresce e evolui, gerando uma coleção dinâmica e unificada de materiais de design para projetos criativos.

The Recognition

About the A' Design Award de Bronze

ReForm Plastic Design de Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que ReForm Plastic Design de Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. ReForm Plastic Design de Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release