Prata Gráfico · 2023
Old Town of Lijiang Série de Ilustrações
by Ju Jijing
- A' Design Award de Prata 2023 in Gráfico
- CLIENT: Northeastern University of China
- Estimated Number of Design Views: 33,740
- Verification code 095515A2CF · Verify this award
Colors
About Old Town of Lijiang Série de Ilustrações
A Cidade Antiga de Lijiang é uma série de ilustrações criada para apresentar e proteger a cultura de uma antiga cidade da China. As ilustrações mostram elementos do património cultural, cenas locais e cores em camadas num estilo nacional. Cada imagem é desenhada com software de design vetorial no formato de 800 por 800 milímetros e reproduzida com tecnologia de impressão de alta qualidade. A série partilha o património natural e humano de Lijiang numa linguagem visual adequada ao gosto contemporâneo. O objetivo é sensibilizar o público para a cultura das aldeias tradicionais e para a sua proteção.
About the A' Design Award de Prata
Old Town of Lijiang Série de Ilustrações conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Old Town of Lijiang Série de Ilustrações seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Old Town of Lijiang Série de Ilustrações é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Press Kit
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Image Credits
- Ju Jijing, 2022
