We Belong Here A Identidade Corporativa by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
PrataGráfico· 2023
We Belong Here A Identidade Corporativa
by Jiyun Kim
A' Design Award de Prata Winner in Gráfico Category
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- Verified Award Winner
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The Design
About We Belong Here A Identidade Corporativa
We Belong Here é um conceito de marca de exposição interativa para a Otis Design Week que incentiva a colaboração intercultural. Através de blusas personalizadas, os alunos podem expressar suas identidades, promover a comunicação e construir uma comunidade que transcende as barreiras linguísticas e culturais. Esta ferramenta promove a inclusão e a igualdade, tornando-se uma adição valiosa a qualquer programa educacional.
The Recognition
About the A' Design Award de Prata
We Belong Here A Identidade Corporativa conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que We Belong Here A Identidade Corporativa seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. We Belong Here A Identidade Corporativa é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
- Dimensions & Packaging
- Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch - Tags
- Branding, Education, Inclusive, Identity, Diversity
- Design Challenge
- Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
- Inspiration
- Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
- Project Duration
- The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
- Operation Flow
- The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.
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