Endless Scenery Cartaz de Cidade by Leijing Zhou, Aoyi Shen and Aiwen Mai

Bronze Generativo · 2023

Endless Scenery Cartaz de Cidade

by Leijing Zhou, Aoyi Shen and Aiwen Mai

A' Design Award de Bronze 2023 in Generativo
CLIENT: Zhejiang University
Estimated Number of Design Views: 76,823
Verification code F89CD76792 · Verify this award

View at A' Design Award Press Release

Colors

About Endless Scenery Cartaz de Cidade

Endless Scenery é uma série de cartazes urbanos inspirada nas dez paisagens do Lago Oeste, em Hangzhou, China. Os cartazes retratam vistas célebres como Três Lagoas Espelhando a Lua e o Pátio Curvo e o Lago de Lótus no Verão. Cada imagem combina pintura gerada por inteligência artificial com o estilo clássico chinês da aguarela. As imagens de base foram geradas com uma ferramenta de pintura por IA e depois refinadas em software de edição de imagem. Diferentes tonalidades cromáticas exprimem o carácter de cada paisagem. Os cartazes podem também ser aplicados em selos, publicações, anúncios impressos e embalagens.

About the A' Design Award de Bronze

Endless Scenery Cartaz de Cidade conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Endless Scenery Cartaz de Cidade seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Endless Scenery Cartaz de Cidade satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Press Kit

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Image Credits: Aoyi Shen
Aiwen Mai