Sparrow Branding Identidade Corporativa by Hiroshi Kurisaki

Sparrow Branding Identidade Corporativa by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2023

Sparrow Branding Identidade Corporativa

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner
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Colors

The Design

About Sparrow Branding Identidade Corporativa

Sparrow Branding é uma identidade corporativa criada para uma produtora publicitária sediada em Tóquio, fundada em 2020. A identidade abrange o logotipo, os visuais principais e o material de papelaria. Um pardal, origem do nome da empresa, é apresentado junto a um pinheiro, adotado como árvore-símbolo. O conceito nasce de uma história na qual um pinheiro protege um pardal de todos os males. Em vez de recorrer à computação gráfica, foram fotografados galhos de pinheiro reais, dispostos por um artista de arranjos florais, e um modelo realista de pardal. O tom visual é forte e sóbrio, em vez de fofo.

The Recognition

About the A' Design Award de Bronze

Sparrow Branding Identidade Corporativa conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Sparrow Branding Identidade Corporativa seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Sparrow Branding Identidade Corporativa satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.