Snow Peak Identidade Visual by Yunnan Tech and Business University

Snow Peak Identidade Visual by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2023

Snow Peak Identidade Visual

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #151008

View at A' Design Award Press Release Award Badge

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The Design

About Snow Peak Identidade Visual

O reconhecimento é um importante índice de avaliação no design de logotipos. Como usar uma linguagem de design simples para integrar o hotel com o complexo e mutável marco Palácio de Potala é uma das dificuldades em todo o projeto. O Palácio de Potala é uma construção sagrada aos olhos dos tibetanos. Portanto, a equipe de design refinou os pilares como elementos mais representativos, e criou a imagem do Palácio de Potala tridimensional através de técnicas bidimensionais, fazendo com que a representação transmitisse um forte estilo regional.

The Recognition

About the A' Design Award de Prata

Snow Peak Identidade Visual conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Snow Peak Identidade Visual seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Snow Peak Identidade Visual é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei