Geneo Design de Showroom por Belina Zhang

O design Geneo Design de Showroom por Belina Zhang é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design de Espaços Interiores e Exposições.

BronzeInterior· 2023

Geneo Design de Showroom

por Belina Zhang

Cliente: Shanghai Brander Brand Design., Ltd

Vencedor do A' Design Award de Bronze na Categoria Interior

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #151218

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Cores

O Design

Sobre Geneo Design de Showroom

Geneo é um showroom concebido para uma marca de cuidados com a pele que alia tecnologia a ingredientes naturais. O espaço de 280 metros quadrados tem a água, as plantas e o oxigénio como temas principais. A área de entrada acolhe um elemento luminoso de água corrente, uma parede de bolhas, uma parede de retratos e um cinema 5D. A parede de bolhas pode ser rodada, e a luz revela então diferentes plantas no seu interior. Na área de vídeo, a iluminação do teto e o sistema de aromatização variam de acordo com o conteúdo do filme. O pseudocimento e o granilite conferem um aspeto natural e primitivo, enquanto todos os cantos das paredes foram arredondados e polidos à mão.

O Reconhecimento

Sobre o A' Design Award de Bronze

Geneo Design de Showroom conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Geneo Design de Showroom seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Geneo Design de Showroom satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensões e Embalagem: Showroom covering 280m²
Etiquetas: beauty, tech, nature, interior, branding
Tecnologia de Produção: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Desafio de Design: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Pesquisa: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiração: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Duração do Projeto: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Fluxo de Operação: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.