CZBank Youth Speech Contest Identidade Visual do Evento by Zhejiang Gongshang University

CZBank Youth Speech Contest Identidade Visual do Evento by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2024

CZBank Youth Speech Contest Identidade Visual do Evento

by Zhejiang Gongshang University

Client: CZBank

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Identidade Visual do Evento

O Concurso de Oratória Jovem do CZBank é a identidade visual principal criada para um evento anual de oratória organizado pelo CZBank para participantes jovens. O tema do concurso é herdar a cultura como raízes e criar um futuro melhor. O design combina um microfone de discurso com raízes de árvore em uma forma linear tridimensional. Formas entrelaçadas e materiais transparentes expressam a transmissão do patrimônio cultural. O visual estende-se aos cartazes do evento, ao palco da oratória e à divulgação em ambientes externos, adequando-se assim a mídias, transmissões ao vivo e uso presencial.

The Recognition

About the A' Design Award de Bronze

CZBank Youth Speech Contest Identidade Visual do Evento conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que CZBank Youth Speech Contest Identidade Visual do Evento seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. CZBank Youth Speech Contest Identidade Visual do Evento satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao