Itsso Slimtissue Embalagem de Lenços de Papel by Hyung-Woo Park

Itsso Slimtissue Embalagem de Lenços de Papel by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2024

Itsso Slimtissue Embalagem de Lenços de Papel

by Hyung-Woo Park

Client: Itsso Slimtissue

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #154540

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Colors

The Design

About Itsso Slimtissue Embalagem de Lenços de Papel

Itsso Slimtissue é uma embalagem premium de lenços faciais com corpo cilíndrico esbelto. A forma é inspirada no bambu, com um corpo estreito semelhante a um colmo e uma tampa curva. O corpo principal é feito de papel especial, o que permite a impressão em toda a superfície de 360 graus para uma identidade de marca nítida. Os lenços são produzidos com 100 por cento de celulose de bambu em duas camadas. A embalagem é leve e fina, sendo fácil de transportar e encaixando-se nos porta-copos dos automóveis. Depois de usados os lenços, o estojo pode ser reaproveitado de mais de 50 maneiras, como caixa de armazenamento ou porta-lápis.

The Recognition

About the A' Design Award de Prata

Itsso Slimtissue Embalagem de Lenços de Papel conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Itsso Slimtissue Embalagem de Lenços de Papel seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Itsso Slimtissue Embalagem de Lenços de Papel é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging: Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags: Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology: The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge: Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research: Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration: Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration: This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow: A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members: Creative Director and Brand Manager, Hyung-woo Park
Image Credits: Joint Creative Co., LTD. 2023