A Garden for All Design de Tipos by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Educação, Auxiliares de Ensino e Conteúdo de Formação Competition Category.
PrataEducação· 2024
A Garden for All Design de Tipos
by Danne Ojeda
Client: School of Art, Design and Media, Nanyang Technological University, Singapore.
A' Design Award de Prata Winner in Educação Category
Verified Award Winner
Verify Award Status for #154557The Design
About A Garden for All Design de Tipos
Este projeto é um projeto educacional. Foi um trabalho sobre Design Tipográfico dado a estudantes do ensino superior da School of Art, Design and Media, NTU, Singapura. A tarefa consistia em cada aluno criar Capitulares como uma família tipográfica. O resultado foram múltiplas famílias tipográficas criadas pelos estudantes e inspiradas na flora, fauna e características únicas dos Jardins Botânicos de Singapura. A partir disso, as melhores Capitulares foram impressas no livro A Garden For All, publicado pela editora Epigram Books em Singapura.
The Recognition
About the A' Design Award de Prata
A Garden for All Design de Tipos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que A Garden for All Design de Tipos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. A Garden for All Design de Tipos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
- Dimensions & Packaging
- Variable dimensions.
- Tags
- Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
- Production Technology
- This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
- Design Challenge
- To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
- Research
- To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
- Inspiration
- TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
- Project Duration
- The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
- Operation Flow
- The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
- Patents
- The copyright rests with the authors.
- Team Members
- Creative direction of Danne Ojeda.
- Image Credits
- All design/authors of the Drop Caps and Epigram Books, Singapore
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