Furmint Vodka Embalagem de Bebida by Peter Morvai

Furmint Vodka Embalagem de Bebida by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2024

Furmint Vodka Embalagem de Bebida

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #154561

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The Design

About Furmint Vodka Embalagem de Bebida

Furmint Vodka é um projeto de embalagem para uma vodca feita a partir de uvas. A destilaria Seven Hills produz apenas 800 a 1000 garrafas por ano, portanto a vodca é um produto artesanal. A embalagem reflete a pureza do destilado e sua base de uva. A tipografia simples no rótulo frontal impresso em offset confere uma aparência limpa. Uma ilustração serigrafada sobre o vidro evoca uma folha de videira de maneira contemporânea. Quando a garrafa está cheia, o líquido funciona como uma lente e acrescenta profundidade aos detalhes delicados. A garrafa mede 340 mm de altura e 80 mm de largura.

The Recognition

About the A' Design Award de Prata

Furmint Vodka Embalagem de Bebida conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Furmint Vodka Embalagem de Bebida seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Furmint Vodka Embalagem de Bebida é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh