Rhythmic Design de Livro by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Design de Média Impressa e Publicada Competition Category.

FerroImpressão· 2024

Rhythmic Design de Livro

by Yiwen Zhang

Client: Zhang-W

A' Design Award de Ferro Winner in Impressão Category

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Verified Award Winner

Verify Award Status for #155679

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Colors

The Design

About Rhythmic Design de Livro

Rhythmic é um livro que estuda a influência positiva da cultura punk na saúde mental. O design baseia-se nos valores punk do "faça você mesmo", da rebeldia e da autoexpressão, e constrói uma narrativa musical coerente por meio de uma linguagem visual clara. Vermelho, preto e branco são utilizados como cores principais. Tipografia e elementos gráficos são dispostos numa grelha estável, sugerindo formatos curtos e andamentos rápidos. O livro mede 210 por 140 milímetros e tem 92 páginas. Rhythmic é disponibilizado como ebook e em edição de capa dura com encadernação em dobra borboleta. Um cartão prateado brilhante destaca as páginas centrais.

The Recognition

About the A' Design Award de Ferro

Rhythmic Design de Livro conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Rhythmic Design de Livro seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Rhythmic Design de Livro merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher