Sanat Design de Identidade Visual by Tamer El-Menyawi

Sanat Design de Identidade Visual by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2024

Sanat Design de Identidade Visual

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner
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Colors

The Design

About Sanat Design de Identidade Visual

Sanat é uma identidade visual desenvolvida para uma empresa de design de interiores e decoração. O projeto baseia-se no minimalismo e na abstração. Linhas simples formam a letra S de maneira moderna. A proporção áurea orienta as proporções dessas linhas. Uma única matiz é utilizada em diversos tons ao longo de toda a identidade. A forma reduzida tem como objetivo transmitir a mensagem da empresa de modo claro e direto. A identidade reflete a visão e a abordagem de design da empresa. O projeto foi concluído em cerca de duas semanas, em fevereiro de 2020.

The Recognition

About the A' Design Award de Ferro

Sanat Design de Identidade Visual conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Sanat Design de Identidade Visual seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Sanat Design de Identidade Visual merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.