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Copy Kats Kit Pedagógico by Lisa Winstanley

Copy Kats Kit Pedagógico by Lisa Winstanley is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Educação, Auxiliares de Ensino e Conteúdo de Formação Competition Category.


BronzeEducação· 2024

Copy Kats Kit Pedagógico

by Lisa Winstanley

Client: Lisa Winstanley Design

A' Design Award de Bronze Winner in Educação Category

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The Design

About Copy Kats Kit Pedagógico

Copy Kats é um kit pedagógico criado para educadores de arte e design abordarem o plágio visual. O kit apoia oficinas de design participativo que exploram quatro questões ligadas à integridade criativa, nomeadamente conhecimento, pressupostos, tempo e apoio. Os conteúdos incluem cadernos de atividades com corte especial (die-cut), um baralho de cartas personalizado, cartazes frente e verso e um pacote de material de papelaria, todos produzidos com métodos de impressão tradicionais. Uma paleta de cores vibrante, uma tipografia sem serifa de grande legibilidade e ilustrações lúdicas de gatos tornam o tema acessível.

The Recognition

About the A' Design Award de Bronze

Copy Kats Kit Pedagógico conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Copy Kats Kit Pedagógico seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Copy Kats Kit Pedagógico satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Copy Kats Toolkit is a creative solution for art & design educators, uniquely addressing visual plagiarism. Its strength lies in the strategic fusion of practicality and creativity, tackling Kats issues through hands-on activities and a vibrant brand identity. Distinctive features include playful cat integration, making it approachable. The toolkit stands out for its innovative blend of wordplay and visuals, offering a dynamic resource that addresses educational challenges in a conceptually rich and visually delightful manner.
Dimensions & Packaging
Overall toolkit box is:
(w)50cm x (h)30cm x (d)6cm

Each Participatory Design Toolkit Contains:
Die-cut Activity Book
Custom Postcards
Die-cut Activity 2 folder
Custom Card Deck
Custom size Double-sided Poster 1
Die-cut Activity 3 folder
Brainstorming guidebook
Custom Size Double-sided Poster 2
Die-cut Activity 4 folder
Custom Activity 4 dashboard template
Custom size Double-sided Poster 3

Each Maker Pack Contains:
Die Cut A5 Notepad
A Custom Pencil Box
Custom Sharpies Box
Custom Sticky Note pack
Custom Name cards x5 pieces
Custom Tape design
Custom Glue Stick
Custom Eraser
Ruler
Pencil Sharpener
Bulldog Clips/paperclips
Tags
Participatory design, Visual plagiarism, Art and design education, Ethical practices, Toolkit, Innovative pedagogies, Brand identity, Graphic elements, Cute cats
Production Technology
The Toolkit contains custom-designed physical components such as die-cut booklets, custom stationery sets, a custom deck of cards and vibrant posters, all created using high-quality printed materials. The design emphasises simplicity and accessibility, with a vibrant colour palette and clear sans serif typeface. The playful visual language is incorporated throughout the design, enhancing the overall visual appeal. The production approach for the toolkit prioritises the effectiveness of traditional print methods to deliver a tangible and engaging experience for educators
Design Challenge
The key challenge in this design initiative lay in integrating practicality with creativity to craft a toolkit addressing visual plagiarism. Internally, historical and social perspectives on plagiarism influenced conceptualisation. Externally, challenges included navigating a lack of school-wide policies and optimising production possibilities for print. Adhering to ethical considerations surrounding image use while infusing a playful aesthetic demanded careful consideration.
Research
The research aimed to address visual plagiarism awareness among art & design educators. The primary objectives were to explore key factors influencing this awareness of knowledge, Assumptions, Time, & Support and develop insights to inform future educational strategies. Data was collected via participatory design workshops. The toolkit includes structured activities designed to uncover insights into participants' perceptions of visual plagiarism. The development of strategies to enhance education on preventing visual plagiarism benefits educators and students.
Inspiration
The Copy Kats Toolkit evolved from the challenges we saw in art and design education, particularly the ethical dilemmas of visual plagiarism. We wanted to shake things up and bring a positive impact, and we did so through a two-year research project. Our goal was to tackle the gaps in Knowledge, Assumptions, Time crunch, and Support (KATS) that educators face.

The spark for this project came from recognising the struggles educators go through dealing with visual plagiarism. We wanted to start a conversation on originality, steering away from the dull and mundane. That's where the adorable cats came in—they're not just cute; they're our creative way of saying, "Let's talk about this!" We wanted to make the toolkit not just practical but visually appealing too.

The Copy Kats Toolkit idea was all about mixing words and visuals in a way that clicks with our fellow art and design educators. The Kats acronym became our secret sauce, creating a fun connection with the brand. It's not just a toolkit; it's a playful ally in our bid to promote creative integrity.
In a nutshell, our inspiration came from a deep desire to tackle teaching challenges, encourage ethical design, and bring a breath of fresh air to education. The cute factor? Well, that's just our way of making a serious topic a bit more fun and engaging; who doesn’t love K-cats!?
Project Duration
The project started in March 2022 in Singapore and was completed in December 2023
Operation Flow
The toolkit is designed to support participatory design workshops which explore 4 unique issues that art and design faculty face when dealing with creative integrity and the ethical production and consumption of images
Patents
Copyrights belong to Lisa Winstanley, 2023
Team Members
Art Director, Designer and Principal Investigator: Lisa Winstanley
Image Credits
Image #No1: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.

Image #No2: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, Detail of Kit, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.

Image #No3: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, MAKER PACK, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.

Image #No4: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, Deck of Cards, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.

Image #No5: Creator (art director/Designer) Lisa Winstanley, Copy Kats toolkit, Posters, 2023. Photographer Lisa Peh Jiaxian, afterduskmedia.com, 2023.

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