Beijing Wangfujing Xiyue Interior de Centro Comercial by Xia Gushuyu Commercial Space Design

Beijing Wangfujing Xiyue Interior de Centro Comercial by Xia Gushuyu Commercial Space Design is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ouro in Design de Espaços Interiores e Exposições Competition Category.

OuroInterior· 2024

Beijing Wangfujing Xiyue Interior de Centro Comercial

by Xia Gushuyu Commercial Space Design

Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

A' Design Award de Ouro Winner in Interior Category

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The Design

About Beijing Wangfujing Xiyue Interior de Centro Comercial

O Beijing Wangfujing Xiyue é um interior de centro comercial que ocupa 19.800 metros quadrados na área central de Pequim. O projeto une a arquitetura tradicional chinesa a elementos futuristas. Beirais curvados para cima, animais ornamentais das cumeeiras, mísulas dougong e tetos em caixotão (zaojing) definem a estrutura, enquanto as ligas metálicas conferem resistência e durabilidade. Três pontos temáticos — Yuanshi Kou, a Praça do Relógio de Sol e Qiankun Fang — marcam os átrios. O primeiro subsolo abriga a área gastronômica e o segundo, o comércio varejista. A temperatura de cor e a intensidade da luz são controladas para criar atmosferas variadas.

The Recognition

About the A' Design Award de Ouro

Beijing Wangfujing Xiyue Interior de Centro Comercial conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Beijing Wangfujing Xiyue Interior de Centro Comercial seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Beijing Wangfujing Xiyue Interior de Centro Comercial cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimensions & Packaging: It covers an area of 19,800 square meters.
Tags: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Production Technology: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Design Challenge: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Research: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiration: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Project Duration: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Operation Flow: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Team Members: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi