Sabbioni Branding Branding Promocional by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ouro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
OuroGráfico· 2024
Sabbioni Branding Branding Promocional
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award de Ouro Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #157679The Design
About Sabbioni Branding Branding Promocional
A Grafiche Sabbioni necessitava de um novo posicionamento de marca para celebrar o 60º aniversário da empresa. A Salt&Pepper trabalhou com a empresa para criar linguagens visuais modernas para promover este importante marco, destacando as capacidades da marca em sustentabilidade de embalagens e processos de impressão tradicionais. A Salt&Pepper criou um sistema de branding enérgico, robusto e positivo, desenvolvendo uma linha 100% sustentável, utilizando tintas à base de água e desperdício mínimo de papel para promover os valores centrais da empresa.
The Recognition
About the A' Design Award de Ouro
Sabbioni Branding Branding Promocional conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Sabbioni Branding Branding Promocional seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Sabbioni Branding Branding Promocional cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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