O design Eterno Design de Marca por Sunghoon Kim é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2024

Eterno Design de Marca

por Sunghoon Kim

Cliente: Eterno

Vencedor do A' Design Award de Ferro na Categoria Gráfico

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Cores

O Design

Sobre Eterno Design de Marca

Ele projetou a marca da Eterno, que lidera a cultura residencial de excelência da Coreia. Para se tornar o primeiro espaço residencial e uma marca líder em cultura residencial na Ásia, desenvolvido por Rafael Moneo, arquiteto de renome mundial, em Cheongdam, um bairro nobre representativo da Coreia, ele criou a marca Eterno estabelecendo a direção e filosofia da marca com base em obras arquitetônicas. Por meio da beleza atemporal, a Eterno busca a permanência que engloba não apenas o valor artístico do espaço, mas também o valor experiencial do tempo.

O Reconhecimento

Sobre o A' Design Award de Ferro

Eterno Design de Marca conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Eterno Design de Marca seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Eterno Design de Marca merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Dimensões e Embalagem: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Etiquetas: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Tecnologia de Produção: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Desafio de Design: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Pesquisa: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiração: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Duração do Projeto: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Fluxo de Operação: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Membros da Equipa: Creative Director: Kim Sunghoon
Créditos de Imagem: Kim Sunghoon