Prata Gráfico · 2024
Heu 70th Anniversary Logotipo e Sistema de Identidade Visual
by Li Tiebin
- A' Design Award de Prata 2024 in Gráfico
- CLIENT: Harbin Engineering University
- Estimated Number of Design Views: 108,522
- Verification code 7EBE4963EA · Verify this award
Colors
About Heu 70th Anniversary Logotipo e Sistema de Identidade Visual
Este design apresenta com sucesso a trajetória de 70 anos de desenvolvimento da escola. Por meio do estudo de dados e da pesquisa do campus, emprega de forma inovadora o método de utilizar totens para expressar a narrativa. Integra elementos da cultura histórica da escola e da tecnologia de pesquisa científica. As imagens são simplificadas em símbolos e reorganizadas para transmitir a mensagem. Combinado com linhas onduladas, forma um logotipo solene do número 70, aprimorando a legibilidade na comunicação do design. Apresenta ao mundo o charme único e as conquistas notáveis da escola.
About the A' Design Award de Prata
Heu 70th Anniversary Logotipo e Sistema de Identidade Visual conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Heu 70th Anniversary Logotipo e Sistema de Identidade Visual seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Heu 70th Anniversary Logotipo e Sistema de Identidade Visual é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Press Kit
- Unique Properties
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- Dimensions & Packaging
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- Tags
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- Production Technology
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- Design Challenge
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- Research
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- Inspiration
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- Project Duration
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- Operation Flow
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- Image Credits
- Li Tiebin, 2022.
