Equia Keto Line Identidade de Embalagem by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Embalagem Competition Category.
BronzeEmbalagem· 2024
Equia Keto Line Identidade de Embalagem
Client: Colorcode Creative Agency
A' Design Award de Bronze Winner in Embalagem Category
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- Verified Award Winner
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The Design
About Equia Keto Line Identidade de Embalagem
A linha Equia Keto combina tradição com estilo moderno em embalagens sofisticadas adornadas com flores de amendoeira e padrões elegantes, apresentando detalhes em UV localizado para um toque luxuoso. Ilustrações vintage fundem-se com designs contemporâneos, oferecendo verdes terrosos, azuis suaves e dourado rico para uma sensação inspirada na natureza. Sachês reseláveis com picote para abertura e fundo fosco permitem efeitos especiais de impressão como UV localizado, garantindo uma apresentação premium. Confeccionadas em materiais transparentes de PET e PE, estas embalagens combinam acabamentos fosco e brilhante para preservar os produtos em condições ideais.
The Recognition
About the A' Design Award de Bronze
Equia Keto Line Identidade de Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Equia Keto Line Identidade de Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Equia Keto Line Identidade de Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
- Dimensions & Packaging
- ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
- Tags
- brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
- Production Technology
- The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
- Design Challenge
- The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
- Research
- The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
- Inspiration
- The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
- Project Duration
- The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
- Operation Flow
- The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
- Patents
- Copyrights belong to Colorcode S.A.R.L #1961998, 2024
- Team Members
- Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation - Image Credits
- Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.
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