72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor by Lubo Cao, Xiaoqiang Hu and Pengfei Dai

72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2024

72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor

by Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Client: Hubei Shihua Liquor Co., Ltd

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner
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Colors

The Design

About 72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor

72 Xiangyu The Conqueror Liquor é uma embalagem de garrafa criada para um baijiu chinês. A garrafa tem a forma de um tripé (ding), uma forma que representa dignidade e poder na história e na cultura chinesas. A coroa da garrafa é inspirada na cabeça de boi do Imperador Yan Shennong, símbolo de sabedoria e coragem. O preto é a cor principal, com detalhes em dourado, bronze e vermelho que criam um contraste visual. Os símbolos curvos relacionados ao tripé são gravados em relevo. As áreas coloridas apresentam acabamento brilhante, enquanto as áreas em preto são matte. A embalagem é destinada a banquetes e a presentes.

The Recognition

About the A' Design Award de Bronze

72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que 72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. 72 Xiangyu The Conqueror Liquor Embalagem de Garrafa de Licor satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Dimensions & Packaging: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Tags: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Production Technology: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Design Challenge: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Research: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspiration: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Project Duration: The project finished in October 2021.
Operation Flow: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Team Members: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Image Credits: HUBEI SHIHUA LIQUOR CO.,LTD