Rebranding Emplus Identidade Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Identidade Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2024

Rebranding Emplus Identidade Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

A' Design Award de Bronze Winner in Gráfico Category

16,225

Verified Award Winner

Verify Award Status for #160251

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebranding Emplus Identidade Emplus

Em um mundo em constante transformação, as expectativas e necessidades dos pacientes também mudam dentro do panorama da saúde. O departamento de medicina de emergência deve ser o primeiro a antecipar as mudanças na assistência médica. Para se manter continuamente atualizado neste novo campo, a Emplus oferece treinamento e coaching. No design, o departamento de medicina de emergência é representado pela típica cruz médica, mas com um ponto no elo perdido. Este simbolismo, que remete à peça que faltava do quebra-cabeça que a Emplus fornece, também é mostrado nas ilustrações.

The Recognition

About the A' Design Award de Bronze

Rebranding Emplus Identidade Emplus conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Rebranding Emplus Identidade Emplus seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Rebranding Emplus Identidade Emplus satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024