O design Al Mar Suites Logo por Anna Paula Martinelli é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2025

Al Mar Suites Logo

por Anna Paula Martinelli

Cliente: Anna Martinelli

Vencedor do A' Design Award de Ferro na Categoria Gráfico

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Cores

O Design

Sobre Al Mar Suites Logo

O logotipo Al Mar Suites é essencialmente sobre sustentabilidade, modernidade e simplicidade deste hotel boutique localizado no Brasil. As linhas retas e contemporâneas combinam com a arquitetura do hotel e, aliadas ao design orgânico que remete às ondas do mar, este logotipo é limpo, direto e transmite efetivamente a sensação de calma e leveza desta praia brasileira. A cor areia também foi escolhida para fazer alusão ao ambiente e harmonizar com todos os elementos decorativos e estéticos do hotel.

O Reconhecimento

Sobre o A' Design Award de Ferro

Al Mar Suites Logo conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Al Mar Suites Logo seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Al Mar Suites Logo merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensões e Embalagem: Logo Development, applicable to any material.
Etiquetas: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Tecnologia de Produção: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Desafio de Design: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Pesquisa: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiração: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Duração do Projeto: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Fluxo de Operação: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Membros da Equipa: Anna Martinelli
Créditos de Imagem: Photos Al Mar Suites