Night Tale Série de Ilustrações by Wenxu Zhao

Night Tale Série de Ilustrações by Wenxu Zhao is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2025

Night Tale Série de Ilustrações

by Wenxu Zhao

Client: Strawberry Fish Girl

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #167003

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Colors

The Design

About Night Tale Série de Ilustrações

Night Tale é uma série de ilustrações que acompanha a jornada da Menina Peixe-Morango numa noite de verão. A série combina fantasia e surrealismo para apresentar uma história de final aberto. Cada cena coloca a personagem entre grandes animais, flores e plantas, que funcionam como metáforas para pensamentos íntimos, objetivos e curiosidade. As ilustrações são criadas digitalmente em alta resolução, de modo que os detalhes mais delicados permaneçam nítidos em grandes dimensões. O trabalho pode ser exibido em impressões, em projeções de grande formato ou como uma instalação imersiva que cobre as paredes de um espaço interior.

The Recognition

About the A' Design Award de Ferro

Night Tale Série de Ilustrações conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Night Tale Série de Ilustrações seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Night Tale Série de Ilustrações merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is an illustrated series depicting the whimsical journey of Strawberry Fish Girl on a summer night. Blending fantasy and surrealism, it invites viewers into a world where imagination flows freely. Each detail whispers fragments of an open ended tale.
Dimensions & Packaging: 17x22 inches (each), 600 dpi. Flexible sizing based on medium and usage.
Tags: illustration, children's illustration, fantasy, animals, dream world, summer night
Production Technology: The illustrations are digitally created using Photoshop and other graphic design software, allowing for high resolution detail and intricate artistry. The original works are large scale, designed to showcase a rich tapestry of fine details when viewed up close or projected onto expansive surfaces.
Design Challenge: The challenge is to artfully integrate childlike innocence, fantasy, and mystery into illustrations rich with intricate details, while maintaining a sense of visual unity and storytelling coherence.
Research: This project began with the creation of the Strawberry Fish Girl, a whimsical character embodying innocence, mystery, and fantasy. Building upon her image, a series of illustrations were developed, exploring her actions, surroundings, and interactions with her dreamlike environment. Through an introspective creative process, I crafted a narrative that serves as an honest reflection of their inner world, weaving together a story filled with childlike wonder and gentle mystery.

Each illustration carefully incorporates floral elements, plants, and animals, meticulously designed to contribute to the immersive dreamscape. Using digital tools such as Photoshop, the work balances intricate details and visual unity, resulting in a collection that is both technically refined and emotionally resonant. Whether presented as traditional prints, large scale projections, or immersive installations, the series invites viewers to step into a delicate, otherworldly world shaped by imagination and introspection.
Inspiration: This illustration series draws inspiration from my self reflection and dreams. I’ve visualized my self ego through a mystical, dreamlike world, where the interaction between the Strawberry Fish Girl and large animals becomes a metaphor for my inner landscape. Each animal symbolizes a part of me, my goals, my ideas, and my curiosity, weaving together a tale that bridges imagination and introspection.
Project Duration: The work was originally created in 2022, New York City, USA, and revised in 2024, New Jersey, USA.
Operation Flow: The illustrations can be showcased as traditional artworks in an exhibition, projected onto large outdoor screens on summer nights, or enveloping all four walls of an expansive indoor space, creating an immersive, dreamlike experience where the audience can step directly into the enchanting world of the paintings.