Cyp Identidade Corporativa by Pablo Prada Granada

Cyp Identidade Corporativa by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2025

Cyp Identidade Corporativa

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

A' Design Award de Ferro Winner in Gráfico Category

10,171

Verified Award Winner

Verify Award Status for #169177

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Colors

The Design

About Cyp Identidade Corporativa

A Cyp procurou o estúdio em busca de uma alternativa inovadora de identidade gráfica que renovasse a aparência de sua marca, estabelecendo uma identidade mais personalizada e distintiva que refletisse sua nova presença e abordagem no setor. O design final representa os principais serviços e produtos da empresa, transmitindo ao mesmo tempo uma sensação de segurança e confiabilidade. O conceito é influenciado pelos princípios do Yin-Yang, que representam a interação de forças opostas, e capta a dualidade das principais linhas de produtos da Cyp, que simultaneamente se equilibram e se complementam.

The Recognition

About the A' Design Award de Ferro

Cyp Identidade Corporativa conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Cyp Identidade Corporativa seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Cyp Identidade Corporativa merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada