Ouro Embalagem · 2025
Kweichow Moutai Embalagem de Bebida Destilada
- A' Design Award de Ouro 2025 in Embalagem
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 179,389
- Verification code E4FE2222C1 · Verify this award
Colors
About Kweichow Moutai Embalagem de Bebida Destilada
Kweichow Moutai é um design de embalagem para um destilado chinês comercializado no Japão. O formato da garrafa baseia-se na clássica garrafa Moutai e adota as cores e o caráter da porcelana do forno Ru, cuja origem remonta à dinastia Tang. A caligrafia presente na embalagem provém de um poema do poeta japonês Príncipe Nagaya, escrito durante a dinastia Tang. A mesma frase apareceu nos suprimentos de ajuda humanitária enviados do Japão para Wuhan, evocando o longo intercâmbio cultural entre os dois países. A embalagem mede 77 por 77 por 173 milímetros. O design atua como um meio de intercâmbio cultural.
About the A' Design Award de Ouro
Kweichow Moutai Embalagem de Bebida Destilada conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Kweichow Moutai Embalagem de Bebida Destilada seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Kweichow Moutai Embalagem de Bebida Destilada cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Press Kit
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Image Credits
- Moutai Industrial Design Center
