Menhao Tea Embalagem de Chá by Chushan Design

Menhao Tea Embalagem de Chá by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ouro in Design de Embalagem Competition Category.

OuroEmbalagem· 2025

Menhao Tea Embalagem de Chá

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award de Ouro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #170869

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The Design

About Menhao Tea Embalagem de Chá

Menhao Tea é um sistema de embalagem para chá, concebido no formato de uma caixa de coleção de arquivo. O design mapeia seis categorias de chá numa árvore filogenética, com coordenadas de origem, cronologias de elaboração e escalas de sabor. Cada cápsula interior indica coordenadas geográficas, idade da árvore e detalhes de processamento, substituindo termos de prova vagos por valores mensuráveis. A caixa é feita de papel kraft lavável e fecha-se com um cordão de algodão, permitindo a sua reutilização. A estampagem a folha de bronze e prata destaca motivos de ramos de chá e parâmetros. Cada caixa contém 66 saquetas de 3,6 gramas.

The Recognition

About the A' Design Award de Ouro

Menhao Tea Embalagem de Chá conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Menhao Tea Embalagem de Chá seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Menhao Tea Embalagem de Chá cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.