Honki Factory Identidade Visual by Daichi Takizawa

Honki Factory Identidade Visual by Daichi Takizawa is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2025

Honki Factory Identidade Visual

by Daichi Takizawa

Client: Honki Factory Co.,Ltd

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner
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Colors

The Design

About Honki Factory Identidade Visual

O conceito é Abrindo o Caminho, o Jeito Honki. Define Honki como Seriedade, como ter um objetivo claro e dar passos concretos em direção a ele. Aqueles que dominam a abordagem estruturada para o desenvolvimento de negócios podem usá-la para criar novos caminhos. O desejo de cultivar muitos indivíduos Honki é representado na moldura em forma de H, simbolizando estrutura, e no logotipo, inspirado em uma fábrica, representando produção. O design variável do símbolo e da fonte reflete adaptabilidade em todas as indústrias e campos.

The Recognition

About the A' Design Award de Prata

Honki Factory Identidade Visual conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Honki Factory Identidade Visual seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Honki Factory Identidade Visual é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Dimensions & Packaging: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Tags: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Production Technology: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Design Challenge: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Research: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspiration: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Project Duration: This project started in June 2022 and was completed in March 2024.
Operation Flow: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Image Credits: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024