Dailies Design de Cartão Postal by Ying Han

Dailies Design de Cartão Postal by Ying Han is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2025

Dailies Design de Cartão Postal

by Ying Han

A' Design Award de Ferro Winner in Gráfico Category

10,620

Verified Award Winner

Verify Award Status for #171160

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dailies Design de Cartão Postal

O conceito de design desta série de cartões postais tipográficos concentra-se na interação entre forma, composição e harmonia de cores. A tipografia audaciosa é combinada com tons complementares de laranja-amarelo e roxo-azul para criar contraste visual dinâmico. Esta abordagem realça a legibilidade enquanto evoca uma sensação de energia e positividade, transformando cada cartão postal em uma expressão vibrante de design tipográfico e comunicação visual.

The Recognition

About the A' Design Award de Ferro

Dailies Design de Cartão Postal conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Dailies Design de Cartão Postal seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Dailies Design de Cartão Postal merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept for this typographic postcard series focuses on the interplay of form, composition, and color harmony. Bold typography is paired with complementary
hues of orange-yellow and purple-blue to create dynamic visual contrast. This approach enhances legibility while evoking a sense of energy and positivity, transforming each postcard into a vibrant expression of typographic design and visual communication.
Dimensions & Packaging: Width 152.4mm x Height 228.6mm
Tags: Typography, Color, Postcard, Form, Positive energy.
Design Challenge: The biggest challenge was balancing bold typography with a limited color palette while ensuring high visual impact in a gym environment. The design needed to evoke energy and motivation without overwhelming the space. Internally, historical and social perspectives on sports branding influenced type choices. Externally, print production constraints required careful material selection for durability. Overcoming these obstacles resulted in a dynamic, high-contrast design that enhances the workout atmosphere.
Inspiration: I was inspired by the raw energy and spontaneity of gym notes: quick, motivational, and goal-driven in gym. I became interested in how typography can amplify this dynamic spirit, using type as a tool to convey positivity, movement, and motivation. Through bold forms, expressive layouts, and rhythmic compositions, I aim to capture the energetic mindset associated with physical activity and personal growth.
Project Duration: This Project started in November 2024 in the USA and finished in March 2025.
Patents: Copyrights belong to Ying Han, 2025.
Team Members: Designer: Ying Han
Photographer: Ying Han