Cloud Living Room Logótipo Corporativo by Xiaobing Cheng

Cloud Living Room Logótipo Corporativo by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2025

Cloud Living Room Logótipo Corporativo

by Xiaobing Cheng

Client: Cloud Living Room

A' Design Award de Prata Winner in Gráfico Category

67,132
Verified Award Winner
Verify Award Status for #171292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cloud Living Room Logótipo Corporativo

Cloud Living Room é um logótipo corporativo criado para um espaço urbano de exposição e receção em Shenzhen. A marca assenta na ideia de uma janela, enquadrando uma vista da cidade e do seu futuro. A forma modular inspira-se no movimento de abertura das janelas e evoca igualmente os componentes deslizantes utilizados nas interações tecnológicas. O logótipo foi construído a partir da proporção áurea e é impresso com cores diretas Pantone. O design procura exprimir abertura e ligar a cultura urbana à tecnologia.

The Recognition

About the A' Design Award de Prata

Cloud Living Room Logótipo Corporativo conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Cloud Living Room Logótipo Corporativo seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Cloud Living Room Logótipo Corporativo é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,
Dimensions & Packaging: Packaging box: 400mm * 330mm * 65mm
Tags: Design, logo design, Science and Technology Humanities
Production Technology: logo design employs the golden ratio, and the materials are printed using Pantone spot colors.
Design Challenge: The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people.
Research: Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology.
Inspiration: The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions.
Project Duration: The project was established in Shenzhen in 2023.
Operation Flow: The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages.