D'Caramel Patisserie Identidade de Marca, Design de Embalagem by Olha Takhtarova

D'Caramel Patisserie Identidade de Marca, Design de Embalagem by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2025

D'Caramel Patisserie Identidade de Marca, Design de Embalagem

by Olha Takhtarova

Client: Sot B&d

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #172246

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Colors

The Design

About D'Caramel Patisserie Identidade de Marca, Design de Embalagem

D'Caramel Patisserie é um projeto de identidade de marca e design de embalagem criado para uma confeitaria. O sistema inclui um logotipo, ilustrações desenhadas à mão, padrões e caixas em três tamanhos. Cores pastel suaves e desenhos detalhados de sobremesas e motivos botânicos expressam o caráter artesanal dos produtos. A flor bluebonnet do Texas foi incorporada como referência local. As caixas são produzidas em cartão premium com impressão offset e acabamento fosco. O corte e vinco preciso permite uma montagem simples e a proteção de doces delicados.

The Recognition

About the A' Design Award de Bronze

D'Caramel Patisserie Identidade de Marca, Design de Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que D'Caramel Patisserie Identidade de Marca, Design de Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. D'Caramel Patisserie Identidade de Marca, Design de Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
Dimensions & Packaging: Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm
Tags: logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
Production Technology: Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
Design Challenge: The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
Research: High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
Inspiration: Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
Project Duration: April 2024, Texas, US - July 2024, Texas, US
Operation Flow: Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.