The Fulcrum Sistema de Identidade Visual Corporativa by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Sistema de Identidade Visual Corporativa by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2026

The Fulcrum Sistema de Identidade Visual Corporativa

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

A' Design Award de Ferro Winner in Gráfico Category

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Colors

The Design

About The Fulcrum Sistema de Identidade Visual Corporativa

O Fulcrum é um sistema de identidade visual criado para uma empresa de design. O sistema inspira-se no cone de luz, um modelo do espaço-tempo na física, e no giroscópio. O giroscópio simboliza a estabilidade interior, enquanto o cone de luz sugere amplas possibilidades criativas. Utiliza-se uma paleta cromática de preto, branco e vermelho, na qual o preto representa o pensamento lógico, o branco o design puro e o vermelho a paixão. Uma série de cartazes complementar é produzida com um processo tridimensional de pintura a spray, criando gráficos em camadas. Cada cartaz mede 1000 mm de largura por 1800 mm de altura.

The Recognition

About the A' Design Award de Ferro

The Fulcrum Sistema de Identidade Visual Corporativa conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que The Fulcrum Sistema de Identidade Visual Corporativa seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, The Fulcrum Sistema de Identidade Visual Corporativa merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang