Identity Created by Consumer (ICC) Sistema de Identidade Corporativa by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistema de Identidade Corporativa by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2013

Identity Created by Consumer (ICC) Sistema de Identidade Corporativa

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

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The Design

About Identity Created by Consumer (ICC) Sistema de Identidade Corporativa

Identity Created by Consumer é um sistema dinâmico de identidade corporativa desenvolvido para um museu de arte moderna. O sistema combina uma parte constante e uma parte dinâmica. Os elementos visuais básicos e um conjunto impresso constituem a parte constante. A parte dinâmica é construída a partir de dados criados pelos visitantes. Cada visitante gera um símbolo pessoal e uma imagem de um movimento. Esses elementos são depois utilizados em suvenires, gráficos em movimento e num logótipo dinâmico exibido no website e em ecrãs digitais. O material visual é produzido com gráficos vetoriais e vídeo gravado.

The Recognition

About the A' Design Award de Bronze

Identity Created by Consumer (ICC) Sistema de Identidade Corporativa conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Identity Created by Consumer (ICC) Sistema de Identidade Corporativa seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Identity Created by Consumer (ICC) Sistema de Identidade Corporativa satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus