DuePiùTre – Più Che Hamburger Identidade Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
BronzeGráfico· 2017
DuePiùTre – Più Che Hamburger Identidade Visual
Client: Ferrariodesign
A' Design Award de Bronze Winner in Gráfico Category
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- Verified Award Winner
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The Design
About DuePiùTre – Più Che Hamburger Identidade Visual
DuePiùTre é um pequeno bistrô que oferece não apenas hambúrgueres, mas também pastrami e frango em lata de cerveja, tudo revisitado com produtos italianos frescos e genuínos. O bulldog foi escolhido porque durante a Primeira Guerra Mundial foi mascote da Marinha dos Estados Unidos e por ser o cachorro de estimação de um dos sócios do bistrô. Para compensar o nome inventado do local, o design inclui um chapéu de chef para o buldogue e uma recompensa que tenta transmitir a ideia de um estabelecimento que oferece comida de forma mais direta.
The Recognition
About the A' Design Award de Bronze
DuePiùTre – Più Che Hamburger Identidade Visual conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que DuePiùTre – Più Che Hamburger Identidade Visual seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. DuePiùTre – Più Che Hamburger Identidade Visual satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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