Fattoria il Gambero - Winery Identidade Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
FerroGráfico· 2017
Fattoria il Gambero - Winery Identidade Visual
Client: Ferrariodesign
A' Design Award de Ferro Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Fattoria il Gambero - Winery Identidade Visual
A Fattoria il Gambero colocou-se no mercado com uma abordagem dinâmica e contemporânea, de forma a valorizar a sua própria história, que remonta a 1880. Esta é a razão da marca registada do “G” estilizado; transmite a sensação de um saca-rolhas abrindo uma garrafa e lembra a estrada que leva à empresa. A fonte sem serifa acrescenta substância a este símbolo um tanto abstrato e liga inexoravelmente seu passado antigo ao presente. As cores conferem um toque inovador a toda a imagem, enquanto certas características do passado são preservadas, por exemplo, no papel gofrado da Brochura.
The Recognition
About the A' Design Award de Ferro
Fattoria il Gambero - Winery Identidade Visual conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Fattoria il Gambero - Winery Identidade Visual seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Fattoria il Gambero - Winery Identidade Visual merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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