IGPizza Identidade Corporativa by Emanuele Grittini & Giuseppe Liuzzo

IGPizza Identidade Corporativa by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2018

IGPizza Identidade Corporativa

by Emanuele Grittini & Giuseppe Liuzzo

Client: IGPizza

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #65396

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Colors

The Design

About IGPizza Identidade Corporativa

A IGPizza é uma identidade corporativa criada para uma marca de pizza para viagem. A identidade baseia-se em padrões extraídos das formas observadas numa pizza, e esses padrões formam texturas aplicadas em todos os materiais corporativos e no layout do ponto de venda. Um personagem de pizza sorridente com a língua de fora confere à marca um tom simpático. As embalagens de pizza são impressas em flexografia, enquanto o menu em flyer é impresso em serigrafia com cores Pantone. Os grafismos da embalagem também incluem textos promocionais e informações para encomendas. A identidade foi desenvolvida em conjunto com o cliente através de um planeamento participativo.

The Recognition

About the A' Design Award de Ferro

IGPizza Identidade Corporativa conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que IGPizza Identidade Corporativa seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, IGPizza Identidade Corporativa merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensions & Packaging: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tags: Friendly, pizza, food, colorful, funny
Production Technology: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Design Challenge: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Research: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspiration: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Project Duration: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Team Members: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo