Plants Trade O Livro E O Cartaz Do Conceito by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
PrataGráfico· 2019
Plants Trade O Livro E O Cartaz Do Conceito
Client: Plants Trade
A' Design Award de Prata Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Plants Trade O Livro E O Cartaz Do Conceito
PLANTS TRADE é uma série de uma forma inovadora e artística de espécimes botânicos, que foi desenvolvida para construir uma melhor relação entre os humanos e a natureza ao invés de materiais educacionais. O livro de conceitos Plants Trade foi preparado para ajudá-lo a entender este produto criativo. O livro, projetado exatamente no mesmo tamanho do produto, apresenta não apenas fotos da natureza, mas gráficos exclusivos inspirados na sabedoria da natureza. O mais interessante é que os gráficos são cuidadosamente impressos em tipografia, de modo que cada imagem varia em cor ou textura, assim como plantas naturais.
The Recognition
About the A' Design Award de Prata
Plants Trade O Livro E O Cartaz Do Conceito conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Plants Trade O Livro E O Cartaz Do Conceito seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Plants Trade O Livro E O Cartaz Do Conceito é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
- Dimensions & Packaging
- The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
- Tags
- Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
- Production Technology
- The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
- Design Challenge
- The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
- Inspiration
- Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
- Project Duration
- The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
- Operation Flow
- The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
- Patents
- Copyrights belong to PLANTS TRADE, 2017
- Team Members
- Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me - Image Credits
- Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.
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