Meat n Beer O Design Da Marca by Mateus Matos Montenegro

Meat n Beer O Design Da Marca by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2020

Meat n Beer O Design Da Marca

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award de Bronze Winner in Gráfico Category

13,375

Verified Award Winner

Verify Award Status for #87395

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Colors

The Design

About Meat n Beer O Design Da Marca

A Meat n Beer é considerada a principal loja que vende carnes e cervejas especiais. A inspiração para o logotipo veio da fusão de seus dois produtos principais. Das tradicionais cabeças de gado com seus chifres pontiagudos, transformadas com um design icônico em um moderno vetor rústico de armação de arame, interagindo com o outro elemento tradicional, a garrafa de cerveja. A união é em um espaço positivo e negativo, de forma sucinta e elegante em um único símbolo onde texto e imagem formam uma única imagem. A tipografia joga e mistura uma fonte Industrial de estilo antigo com um Script mais moderno.

The Recognition

About the A' Design Award de Bronze

Meat n Beer O Design Da Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Meat n Beer O Design Da Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Meat n Beer O Design Da Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro