Joy Liquidificador de Mão by Yasemin Ulukan

Joy Liquidificador de Mão by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Eletrodomésticos Competition Category.

BronzeEletrodoméstico· 2020

Joy Liquidificador de Mão

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

A' Design Award de Bronze Winner in Eletrodoméstico Category

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Verified Award Winner

Verify Award Status for #88183

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The Design

About Joy Liquidificador de Mão

Com seu design ergonômico de botão e empunhadura confortável, o Joy atende a todas as expectativas de um liquidificador de mão de alta qualidade. O motor de 1200 watts do modelo com ajuste de velocidade de dois estágios realiza a função de mistura no menor tempo possível de forma eficaz. Graças ao seu aparato misturador de aço inoxidável, ele pode facilmente triturar e moer frutas e vegetais sem respingar. Graças ao batedor duplo e ao recipiente picador de lâmina dupla, tanto o desempenho do produto quanto o prazer de passar tempo na cozinha são duplicados.

The Recognition

About the A' Design Award de Bronze

Joy Liquidificador de Mão conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Joy Liquidificador de Mão seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Joy Liquidificador de Mão satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging: Gift box dimensions 20cm x14cmx 43cm
Tags: hand, blender , ergonomy , chopper , mixer
Production Technology: Safe Food Contact Materials are used in all stages of the production.
Design Challenge: We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research: In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration: The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow: The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members: Senur Design Center