East Side A Cerveja Artesanal Italiana by Roberto Terrinoni

East Side A Cerveja Artesanal Italiana by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2020

East Side A Cerveja Artesanal Italiana

by Roberto Terrinoni

Client: Roberto Terrinoni

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #88185

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Colors

The Design

About East Side A Cerveja Artesanal Italiana

Cerveja artesanal em uma pequena cidade do centro da Itália, toda cerveja tem uma história, toda história é contada em seu rótulo. Além de elegante e versátil, a técnica de colagem permite inserir alguns elementos visuais que evidenciam a identidade do produto, como referências ao significado do nome, à tipologia da cerveja e aos seus ingredientes. O desenho do logotipo, que representa a identidade corporativa, é baseado em uma forma simples. Esta forma foi reproduzida no recorte dos rótulos e no sistema de símbolos de cada cerveja, usando uma personalização que é colorida e heráldica.

The Recognition

About the A' Design Award de Bronze

East Side A Cerveja Artesanal Italiana conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que East Side A Cerveja Artesanal Italiana seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. East Side A Cerveja Artesanal Italiana satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing