Cells Poster by Shenzhen Shen Wenjiao Design Co., Ltd.

Cells Poster by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2020

Cells Poster

by Shenzhen Shen Wenjiao Design Co., Ltd.

Client: Piy

A' Design Award de Prata Winner in Gráfico Category

58,577

Verified Award Winner

Verify Award Status for #88427

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cells Poster

Em 19 de julho de 2017, PIY construiu um pequeno prédio em Melbourne, Austrália. É um pequeno castelo montado de 761 componentes, e eles o chamaram de & quot; Células & quot ;. Os nós são projetados como a espiga de rosca virada à mão e espiga reta, que é resumida como & quot; Espiga do leste & amp; West Mortise & quot ;. Você encontrará seus produtos, incluindo prateleiras variáveis, estantes e porta-sapatos, etc., todos fragmentados e remontados em um organismo. E então, você sentirá seu desejo de crescer livremente.

The Recognition

About the A' Design Award de Prata

Cells Poster conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Cells Poster seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Cells Poster é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
Dimensions & Packaging: width 420mm x Height 594mm
Tags: Poster Design, Brand Design, Art Direction, Graphic Design
Production Technology: White Kraft Paper: Four colour offset print
Design Challenge: PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
Research: We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
Inspiration: The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
Project Duration: The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
Operation Flow: People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
Team Members: Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li