Go Training Institution Identidade visual (branding) by Seethink

Go Training Institution Identidade visual (branding) by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2020

Go Training Institution Identidade visual (branding)

by Seethink

Client: Seethink

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Go Training Institution Identidade visual (branding)

A Go Training Institution é um projeto de identidade visual criado para uma escola que ensina o jogo de tabuleiro chinês Go. A identidade utiliza formas positivas e negativas, uma ideia visual relacionada ao equilíbrio presente na cultura do Go. O desenho de linha, no estilo tradicional de tinta e pincel, combina-se com o gesto de jogar Go. Elementos tradicionais unem-se a formas contemporâneas e jovens, adequadas ao público infantil. Os impressos incluem cartões de visita, papel de carta e cartões didáticos, produzidos com impressão digital e gravação a laser. A intenção é promover visualmente a cultura chinesa.

The Recognition

About the A' Design Award de Bronze

Go Training Institution Identidade visual (branding) conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Go Training Institution Identidade visual (branding) seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Go Training Institution Identidade visual (branding) satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang