Wood and Tree Cartaz by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2020

Wood and Tree Cartaz

by Yu Zhuang

Client: Jia Saitama

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #90059

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Colors

The Design

About Wood and Tree Cartaz

Wood and Tree é um cartaz criado para um seminário de arquitetura realizado em Tóquio, no Japão. O tema do seminário é o novo uso da madeira, um material clássico, na arquitetura moderna. O cartaz recorre a uma linguagem gráfica moderna para simular um desenho clássico dos anéis de crescimento das árvores. Foram testadas linhas de número, espessura, curvatura e cor variados até formar o padrão. O resultado é matemático na sua estrutura, mas mantém uma beleza natural. O cartaz mede 210 por 297 milímetros. Foi exposto numa entrada, onde os visitantes podiam levar pequenos folhetos.

The Recognition

About the A' Design Award de Prata

Wood and Tree Cartaz conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Wood and Tree Cartaz seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Wood and Tree Cartaz é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging: Width 210mm x Height 297mm
Tags: Modern, mathematical, nature, minimal, geometric
Production Technology: Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge: The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research: The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration: The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration: The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow: It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members: Zhuang Yu
Image Credits: Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.