Madame Butterfly Série de Cartazes by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
OuroGráfico· 2021
Madame Butterfly Série de Cartazes
Client: Liudmila Shurygina
A' Design Award de Ouro Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #97299The Design
About Madame Butterfly Série de Cartazes
Madame Butterfly é uma série de cartazes de ópera. Cada cartaz apresenta um retrato icônico de uma mulher cantando como figura central do enredo operístico e símbolo de paixão. A série abrange óperas como Madame Butterfly, Tosca e Norma, refletindo o papel trágico e dependente da mulher em seus libretos. Cada composição retrata a cena final, o clímax da história. O design recorre a formas minimalistas, à pintura expressiva e ao estilo Memphis, com cores abertas e forte contraste. Os cartazes são impressos em formato A1 sobre papel cartão.
The Recognition
About the A' Design Award de Ouro
Madame Butterfly Série de Cartazes conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Madame Butterfly Série de Cartazes seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Madame Butterfly Série de Cartazes cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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