Prata Gráfico · 2020
ODTU Sanat 20 O Design De Identidade Visual
- A' Design Award de Prata 2020 in Gráfico
- CLIENT: Middle East Technical University
- Estimated Number of Design Views: 60,513
- Verification code 5879615AFD · Verify this award
Colors
About ODTU Sanat 20 O Design De Identidade Visual
Para o 20º ano do ODTU Sanat, festival de arte realizado anualmente pela Middle East Technical University, o pedido era construir uma linguagem visual para destacar os consequentes 20 anos do festival. Conforme solicitado, o 20º ano do festival foi enfatizado por abordá-lo como uma obra de arte coberta a ser revelada. Sombras das mesmas camadas coloridas que formam os números 2 e 0 criaram uma ilusão 3D. Essa ilusão dá a sensação de alívio e os números parecem ter se fundido com o fundo. A escolha de cores vivas cria um contraste sutil com a tranquilidade do ondulado 20.
About the A' Design Award de Prata
ODTU Sanat 20 O Design De Identidade Visual conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que ODTU Sanat 20 O Design De Identidade Visual seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. ODTU Sanat 20 O Design De Identidade Visual é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Press Kit
- Unique Properties
- As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
- Dimensions & Packaging
- The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
- Tags
- Visual Identity, Visual Communication, Graphic Design, Branding
- Production Technology
- As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
- Design Challenge
- Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
- Research
- This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
- Inspiration
- Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
- Project Duration
- The project started in October 2018 in Ankara and finished in March 2019.
- Operation Flow
- Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
- Image Credits
- All visual materials were designed and produced by Kenarkose Creative.
