Hak Hi Kong Yong An Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
PrataGráfico· 2020
Hak Hi Kong Yong An Harbor Rebranding
by Shih Pei, Huang and Chia Lin, Wang
Client: National Yunlin University of Science and Technology
A' Design Award de Prata Winner in Gráfico Category
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- Verified Award Winner
- Verify Award Status for #99273
The Design
About Hak Hi Kong Yong An Harbor Rebranding
A proposta usa três conceitos para reconstruir o sistema de CI para o porto de pesca de Yong-An. O primeiro é um novo logotipo criado com material visual específico extraído de características culturais da comunidade Hakka. O próximo passo é uma nova investigação da experiência de entretenimento, em seguida, crie dois personagens mascotes que os representem e os deixem aparecer em novas atrações para guiar os turistas ao porto. Por último, mas não menos importante, planeja nove pontos internos, circundando com atividades de entretenimento e deliciosas comidas.
The Recognition
About the A' Design Award de Prata
Hak Hi Kong Yong An Harbor Rebranding conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Hak Hi Kong Yong An Harbor Rebranding seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hak Hi Kong Yong An Harbor Rebranding é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Team Members
- Chia Lin,Wang
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