Fierru Rantikuk Iñikik · 2020
Caster Karumanta Kamachiq
by Mariana Couto and Tiago Correia
- A' Design Award Fierru Premiu 2020 in Rantikuk Iñikik
- CLIENT: Telefonica
- Estimated Number of Design Views: 20,680
- Verification code 0B9A76B992 · Verify this award
Colors
About Caster Karumanta Kamachiq
Caster karumanta kamachiqqa Telefónica Movistar TV yanapakuyninwan llamk'anapaq rurasqa karqan. Allin kamachiy ruwaykunaqa kanku chawpipi churasqa puririchiy cheqas, hinaspa allinta churasqa rikuchiq ukhupi kaq kunka kamachiy llamk'aypaq, chaywan ruwaqqa Aura virtual yanapaqwan rimanakun. Karumanta kamachiqpa qhipanpiqa, llamp'u qatayninqa astawan kusikuyta hinaspa allin hap'iyta qun, chaymi allinta hap'iy atinchik. Ukhupi k'anchay yachaq kaqrayku, aswan sapa kuti llamk'achisqa ñit'ikunaqa k'ancharinku karumanta kamachiqpi, pisilla k'anchayuq cuartupi hap'isqa kaqtinqa.
About the A' Design Award Fierru Premiu
Caster Karumanta Kamachiq A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Caster Karumanta Kamachiq sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Caster Karumanta Kamachiq yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room. - Dimensions & Packaging
- Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
- Tags
- TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
- Production Technology
- ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters. - Design Challenge
- At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
- Research
- Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
- Inspiration
- The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
- Project Duration
- Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020. - Operation Flow
- Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions. - Patents
- Copyrights belong to Tech4home Ltd 2019
- Image Credits
- All images created by João Santos (Chief Design Officer at Tech4home)
