Preludes Chaqrusqa Willkaykuna Animasyun by Matthew Rankin

Preludes Chaqrusqa Willkaykuna Animasyun by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Kuyuriy Shuyu Kamay Competition Category.

FierruKuyuriy Shuyu· 2020

Preludes Chaqrusqa Willkaykuna Animasyun

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Fierru Premiu Winner in Kuyuriy Shuyu Category

12,675

Verified Award Winner

Verify Award Status for #103476

Kunan Quy Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Preludes Chaqrusqa Willkaykuna Animasyun

"Preludes" nisqaqa huk aslla chaqrusqa willkaykuna animasyunmi, T.S. Eliot-pa kikin sutiyuq harawinman hina ruwasqa. Kay willkaykunaqa huk minutu pusaq segundopi purin, Eliot-pa rikch'aykunatawan mosoq takisqa qelqawan tupachispa. Escenakunaqa temawan, uyarisqawan huk sonquchasqa kanku, mana huk-lla rikch'ay estilowanchu. Kay llamk'ayqa 2D-ta 3D-tawan tinkuchin, Cinema 4D-pi ruwasqa, Redshift-wan qhawachisqa, hinaspa After Effects-pi hukllachasqa. Wayra patamanta rikch'aykunaqa kallipa patanman kutin, chaypi runa rikch'aykuna pantallakuna qhipanta pasariqku. Kay animasyunqa kunan pachapi kawsayta yuyaychan, huk unay qelqamanta.

The Recognition

About the A' Design Award Fierru Premiu

Preludes Chaqrusqa Willkaykuna Animasyun A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Preludes Chaqrusqa Willkaykuna Animasyun sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Preludes Chaqrusqa Willkaykuna Animasyun yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae