Platinu Kuyuriy Shuyu · 2021
Grundig Heinzelmann Limited Edition Willakuy Animación Kuyuchisqa Rikchay
- A' Design Award Platinu Premiu 2021 in Kuyuriy Shuyu
- CLIENT: Digital Panorama
- Estimated Number of Design Views: 248,560
- Verification code F4CFD64CCD · Verify this award
Colors
About Grundig Heinzelmann Limited Edition Willakuy Animación Kuyuchisqa Rikchay
Grundig Heinzelmann Limited Edition nisqaqa huk willakuy animación kuyuchisqa rikchaymi, ñawpa pacha diseñowan yuyaychasqa radiopaq ruwasqa. Heinzelmann radioqa 1946 watapim riqsichisqa karqan, tubokunamanta mana ruwasqa kaspi cajapi radio hina. Kay rikchayqa chay ñawpa yachayta musuqmanta rikuchin, kaspi hinaspa llusk'achisqa metal tinkusqa pachapi. Llapan imakunam kimsa dimensionniyuq pachapi computadorapa gráficos nisqanwan ruwasqa hinaspa kuyuchisqa karqan. Kay rikchayqa suqta chunka segundokunatam puriykun hunt'asqa alta definición nisqapi, hinaspa huk wasipi tukukun, ñawpa hinallataq musuq kawsayniyuq ambientewan.
About the A' Design Award Platinu Premiu
Grundig Heinzelmann Limited Edition Willakuy Animación Kuyuchisqa Rikchay A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Grundig Heinzelmann Limited Edition Willakuy Animación Kuyuchisqa Rikchay hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Grundig Heinzelmann Limited Edition Willakuy Animación Kuyuchisqa Rikchay A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.
Press Kit
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Image Credits
- Video Credits: Emre GOREN
