Platinu Pilluchina · 2021
Pepsi Expo 2020 Upyana Lata
by PepsiCo Design and Innovation
- A' Design Award Platinu Premiu 2021 in Pilluchina
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 161,122
- Verification code 4ECA862075 · Verify this award
Colors
About Pepsi Expo 2020 Upyana Lata
Pepsi Expo 2020 nisqaqa huk pisi yupayniyuq upyana latakunam, Expo 2020 Dubai hatun raykuypa yuyarinanpaq ruwasqa. Kimsa iskay marcayuq diseñokunam kaykunamanta rimanku: allin kawsay atipaykuna, puriy hinallataq wiñaypaq kawsay. Sapa latam huk abstracto ruwaywan apan, kawsayniyuq siq'ikunawan huk chawpi runa hina rikch'aypa muyuriqninpi churasqa. Chay siq'ikunaqa p'anpa hinam saqisqa kanku, chaywan rikuqkuna kikinku unanchayta atinankupaq. Sapa huch'uy yuyaymi huk willakuyta willan, hukniray kawsaykunamanta, yachaykunamanta hinallataq paqarimuykunamanta hurqusqa. Kay latakunaqa hamuq pachaman huk t'uqu hina kananpaqmi ruwasqa karqan, hinallataq tukuy pachantinpi rimanakuyta kallpachananpaq.
About the A' Design Award Platinu Premiu
Pepsi Expo 2020 Upyana Lata A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Pepsi Expo 2020 Upyana Lata hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Pepsi Expo 2020 Upyana Lata A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.
Press Kit
- Unique Properties
- Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds. With these eye-catching, thought-provoking designs, we are excited to stimulate conversation on a global scale. The brief was to create three limited edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability.
- Tags
- Packaging, Beverage
- Inspiration
- The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.
